If you want a cheerleader, a 30-day shred challenge, or someone to clap for you every time you load a plate while your squat hasn’t moved in a year—save your cash and go hire an online influencer. I’m not here to make you feel good. I’m here to teach you how to train.
Here is who I don’t work with:
The Tourist: The guy who wants a quick fix, skips warm-ups, and thinks lifting is just about sweating until he’s dizzy.
The Ego Lifter: Anyone who refuses to drop the weight, fix their bar path, or learn how to brace because it bruises their pride.
The Excuse Maker: The person who wants a custom meal plan and a routine, but won’t track a set or show up with consistency.
The Spectator: Anyone who treats consistency as a seasonal hobby and vanishes the second work gets stressful or motivation runs dry.
If you want comfort, convenience, or a sugarcoated excuse, I am the wrong coach for you.
Why “More Intensity” Is Keeping You Stuck
You aren’t stuck because you aren’t trying hard enough. You’re stuck because you’re guessing.
Look at the guy working out four or five days a week, hammering random YouTube routines, eating whatever is in front of him, and wondering why he looks the exact same as he did two years ago. Sweating through a chaotic workout feels productive, but without structure and progressive overload, it’s just expensive exercise.
I don’t program random sweat sessions. Every movement has intent. The goal isn’t to leave you a puddle on the floor—it’s to teach you the mechanics, build your engine, and make you a self-reliant lifter who understands the *why* behind the work.
The Brother Arms Standard: Foundation First
When things get heavy, you don’t rise to the occasion; you fall to the level of your training. If your training is a mess, your results will be too. Here is how we fix it:
1. Form Over Ego (Mechanics First): We start with the basics—the squat, bench, and deadlift. These three movements are the core of real strength. Avoiding them is avoiding reality. We strip the weight back, master the bar path, and build an iron baseline.
2. A Written Plan (No Winging It): Strength is a marathon. I ask for a 3-month minimum commitment because true physiological change takes time to break down, adapt, and build back up. You get a customized program built around your goals and your equipment, designed to curate your progress through specific weight percentages and rep schemes over time.
3. Intentional Progression: If you’re brand new, we build from the ground up with high volume to master the movements. If you’re experienced, we see where you’re at and push past your ceiling. No guessing, just targeted progression.
The Bottom Line
I take on a limited number of 1-on-1 coaching clients who are ready to do the unsexy work.
If you want a magic pill or a shortcut, keep scrolling. If you’re tired of spinning your wheels, ready to drop the guesswork, and want to build real strength that translates to the gym, life, and leadership… let’s work.
Email me at getstrong@brotherarmscoaching.com or follow me on Instagram @brotherarmscoaching
the Neighborhood Meathead 
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